A new kind of Bitcoin finance company has arrived. It is designed to not only accumulate Bitcoin, but exceed it.
This week, during Bitcoin for Strategy World 2025 companies I strive to manage my assets It was announced that it is being combined with Nasdaq-Listed. Asset Entities (ASST) will become the first publicly available asset manager-led Bitcoin Treasury Company.
However, this is more than just a balance sheet allocation.
Strive is the industrialization of the Bitcoin Treasury Playbook. It introduces a multi-engine model that leverages tax benefits, capital markets and balance sheet engineering to drive one clear outcome.
Bitcoin as a hurdle rate
Effort does not treat Bitcoin as a hedge or an opportunistic buy. We’ll treat it as a benchmark. Capital hurdle rate.
All capital allocation decisions, investment projects, or acquisitions must meet one criteria. Will it surpass Bitcoin in the long term?
Otherwise, it is not worth capital.
This will change Bitcoin from passive assets to an Active Filter– Structural training skills embedded in financial operations and governance. It restructures the role of the Ministry of Corporate Finance from Reactive to Sovereign.
Strives for 3 engine models for Bitcoin accumulation
Strive’s approach does not rely on a single strategy. A multi-tiered framework designed for bitcoin scalability and capital efficiency.
1. Section 351 Tax Deferred Bitcoin For Equity Swap
Strive operates section 351 of the US tax law. This allows certified Bitcoin holders to provide BTC to the company in exchange for stocks without causing capital gains tax.
This is more than a tax efficiency tool. It creates a Stable, long-term alignment of shareholder baseso that Bitcoin contributors become stockholders without any liquidation friction. It also strives as a high trust gateway for Bitcoin Native Capital to enter the open market structurally rather than speculative.
2. Cash your tax-free strategy
Currently, more than $300 billion in US public companies are below net cash.
Strive targets these companies. It will subside its intrinsic value, unlock trapped Fiat reserves and convert them to Bitcoin. This approach is both Self-funded and Adding to BTC/sharingtransforming bulk capital into productive reserve assets.
It’s not just accumulation, it’s a balance sheet reform.
3. Institutional leverage through risk control
The effort brings institutional bond and derivative expertise to the Bitcoin financial model. This includes:
- Limits the negative side risk of overlays for optional overlays
- Advances for Synthetic BTC Exposure
- Bond strategies to extract yields and recycle capital
Goal: Increase Bitcoin exposure while maintaining downside protection and avoiding shareholder dilution. This is not leveraged because of leverage Engineering Torque Behind this is an institutional risk architecture.
Reverse Merger for Immediate Capital Access
Rather than pursuing traditional IPOs, they worked hard to carry out reverse mergers with asset entities, gaining instant access to the open market and earned a Live $S-3 shelf registration.
This means that in Bitcoin cycles, where the market window is short and the supply dynamics change quickly, you can use stocks or debt to raise funds at speed and flexibility.
Strive CEO Matt Cole said on stage:
Integrated Note Funnel and Distribution
Also, inherit what most financial institutions lack Native Digital Media Stack.
Through the asset entities, the company currently manages the following social content and distribution engines:
- 2m + followers
- 200k+ Discord Community
- 1b+ engagement over the last 90 days – all without paid ads
This is not just marketing, it’s an organic education and an investor activation loop. This allows you to shape the shareholder narrative, drive investors’ influx, and strengthen your financial model through content rather than commercials.
From activists’ capital to Bitcoin first financial governance
The effort has already challenged the challenging ESG and DEI duties and recentered shareholder value in the capital market. Currently, the same governance philosophy is applied to corporate finance.
Make plans through your voting skills and investment positions Pressure Portfolio Companies Allocate reserves to Bitcoin or explain why they will continue to hold inflationary fiat, clearly economically.
This is Bitcoin as a shareholder governance vector, not just balance sheet line items.
Don’t replicate strategies – evolve it
Efforts are often compared to strategies (previously micro-strategic) that pioneered the Bitcoin financial model of public companies.
But the strategy remains a category leader, but we are striving Expand the category:
- Section 351 Replace Bitcoin Tax efficiently onboard
- Rollup acquisition of cash-rich, low-performing public companies
- Facility grade overlays to avoid dilution and maximize accumulation per stock
It’s a faster, more flexible, risky design, built to outweigh Bitcoin per share.
US Benefits – and Global Signals
The use of section 351 of Strive also reveals strategic ones. The United States is the only jurisdiction in the world that is currently able to contribute Bitcoin to tax deferrals for public companies.
This will make the US an on-ramp for the regulation of system-scale Bitcoin monetization, and will strive to exploit it on a large scale first.
This is not only a public company, but also a bridge for sovereignty and corporate capital to spin into Bitcoin through a stock-based structure.
Conclusion: A new model is emerging
The effort is building more than the Ministry of Finance. It’s a building system– A blend of institutional asset management, activist governance, retail engagement and Bitcoin native capital strategy.
It’s not trying to hold more Bitcoin than anyone else. It’s about to Holds more than per sharemore efficiently, more repetitive, and more defensive than anyone else.
For businesses, investors and allocators who are seeing the rise of Bitcoin native corporate finance, efforts are a signal of how quickly playbooks are evolving.
This post reveals that the new Bitcoin Treasury Blueprint for Strategy World 2025 first appeared on Bitcoin Magazine, written by Nick Ward.
