For years, airdrops have been a staple of on-chain engagement. But for many users, they are often distorted into large gaming, or large traders that are often difficult to access. Gate Alpha is about to change that.
Gate’s newly upgraded incentive model shows that Crypto Exchange distributes over $800,000 in rewards to over 100,000 users.
It was billed as the first large user incentive campaign since the Gate Alpha upgrade. It aims to introduce a real value reward system designed for Carnival to simplify access to on-chain assets.
With a third wave already underway now, the platform continues to focus on low barriers, fast-paced participation and early-stage token access.
🔥Gate Alpha Clade Point Carnival is now live!
A $1,000,000 prize pool awaits – trades, complete tasks, and inviting friends to win Alpha Points and Mystery Box.
Don’t miss it: July 3rd, 02:00 – July 20th, 15:59 (UTC)Highlights:
Dual trades designated tokens to earn dual rewards…pic.twitter.com/8ggcdfphjh– Gateioalpha (@gateioalpha) July 3, 2025
Whale-free airdrop
From May 27th to June 30th, 2025, Gate Alpha Points Carnival featured 17 consecutive token list airdrop events and two special points giveaways covering trend-on-chain projects such as PFV, Soph, Gochu, Edgen, and GT. Unlike traditional airdrops, which often require you to hold or spend large amounts of capital, Gate Alpha’s campaign has allowed users to participate in just 0.5 USDT.
“Gate Alpha’s vision is to “ensure that everyone can board,” said Kevin Lee, Gate’s chief business officer. Decryption. Gate Alpha added that it will promote lower entry thresholds and alternative approaches to participation compared to offering rivals that require large capital commitments or high frequency trading.
“We designed the Alpha Points Carnival in a less restrictive structure that attracted a lot of user participation,” Lee said, pointing to the growing demand for a more accessible on-chain incentive model.
Alpha Points
At the heart of Gate Alpha’s approach is its alpha point system. This is a reward mechanism where points are redeemed for token airdrops on a set schedule. Some users also received mystery boxes containing trend tokens worth up to $100.
According to data provided by the platform, individual participants earned up to $1,400 over 33 days. The special airdrop structure combines both planned and surprise incentives, with an emphasis on tangible returns even for less transactions.
According to GATE, the first and second place carnivals totaled $800,000, with one user scooping up their accumulated rewards of $1,400.
Community feedback also noted that low-capacity transactions could generate double profits in the form of instant cashback and point-based rewards. Gate Alpha’s one-click trading experience and automatic token selection process were also highlighted as factors that help to streamline participation more.
“The best of both worlds”
In addition to the Incentive campaign, Gate Alpha has rolled out several product updates designed to make deals more responsive and flexible. These included full support for both limited and market orders, along with customizable slip settings that allowed users to adjust the volatility.
The Candlestick chart interface has also been overhauled. Users can now access personalized chart styles, add or remove indicators, and share charts with a single click. All of these are designed to improve the way market data is presented and interpreted.
At the same time, the platform’s multi-chain capabilities have been extended to include SOL, ETH, BNB chain and base. GATE users can now use USDT to trade on-chain assets directly from their Spot accounts, as they do not need to switch networks or switch between completely individual authorizations. The idea told the gate. DecryptionBy combining the convenience of CEX with the vast coin selection of DEX, on-chain trading feels like a traditional spot trading in terms of ease and immediacy of “fusing the best of both worlds” of centralized and decentralized exchanges.
Token List
With further upgrades to the platform’s infrastructure, Gate Alpha overhauled the token list mechanism and shifted to a high frequency model that supports new lists at a small level. The new approach, which has been described as entering the “burst phase” of onboarding, is designed to reduce the time between on-chain discovery and centralized availability, allowing users to access high-growth assets faster.
The platform places it as part of a broader product philosophy. All on-chain assets, one gate alpha. The list covers a wide range of sectors such as Meme, AI, GameFi, RWA, L3, NFTS, and spans the full asset lifecycle, from early stage experimental tokens to more established projects.
Gate Alpha is designed to combine the ease of centralized exchange with list speeds and widths that are more commonly associated with distributed platforms. Aggregate token sources for key launchpads such as Pump.fun, boop.fun, usd1, bonk.fun, and more, while maintaining CEX risk control and compliance infrastructure. Users can use USDT without bridging, chain switching, or interaction with contracts to trade listed tokens, further reducing barriers to participation.
What’s next? Bigger prize pool over $1 million
Gate Alpha’s Point Carnival campaign continues the third Point Carnival, which maintains the same low barrier approach and maintains three new ways for users to earn rewards in a prize pool of over $1 million in total.
First, daily trading check-in allows users to earn up to 4 points per day by completing daily trading volumes of 50-300 USDT. Bonus points are available over the weekend, and users checking in for eight consecutive days are eligible for access to the special $50,000 prize pool.
Elsewhere, Gate Alpha has also implemented a referral system. Users can earn up to 100 points for each person who completes their first transaction.
Finally, users can continue to earn points by participating in new token list events, all points being fed into a total reward pool worth $150,000. The Mystery Box feature will also return, offering rewards of up to $100 with trending tokens.
The future of airdrops
While the round of the campaign was live, Gate Alpha said Decryption Already preparing additional airdrop events, new mechanics, and coverage of more extensive projects. Its point-based systems will continue to evolve as platform experiments progress with different forms of engagement across a wider range of user profiles.
At the same time, the listing infrastructure upgrades aim to expand access to on-chain opportunities by providing new incentives as well as significantly reducing the time it takes for users to engage with new tokens.
Ultimately, Gate Alpha aims to position itself as a key entry point for on-chain transactions for users who are typically looking to access early stage tokens without the scale they normally require, without complexity or scale. Through participation in daily small transactions and token lists, Gate said Decryption,The platform focuses on enabling a low-flex method to enable more users to engage with Web3.
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