- Murano to strengthen existing core strategies
- I’ve bought 21 Bitcoin so far. We aim to become a major BTC holder
- Participate in BTC Inc & Michael Saylor’s strategic collateral initiative “Bitcoin for businesses” as a member of the chairman’s circle
- Significant revenue from SEPA expected to be used to purchase BTC
London, July 7, 2025 – Murano Global Investments PLC (NASDAQ: MRNO) (“Murano” or “Company”) today announced a strengthening of its corporate strategy aimed at building Bitcoin.
This transition is designed to accelerate Murano’s existing strategy and investigate how it can be done, freeing up long-term capital trapped in real estate development, fostering increased capital efficiency, unlocking balance sheet liquidity, and generating improved shareholder yields. As detailed in recent returns, such methods of releasing long-term capital include:
- Prioritizing the development of assets for sale (such as residential apartments planned in the next phase of the Grand Island Cancun project). and
- The pursuit of sales and leaseback transactions unlocks capital and maintains operational management and future profitability of hotel operations.
Murano recently purchased 21 Bitcoins as part of the BTC Treasury initiative. Additionally, on July 1, 2025, Murano joined Bitcoin for Corporations, an industry alliance supported by the strategy of BTC Inc & Michael Saylor.
Elias Sakal, founder, chairman and CEO of the company, said: “We are extremely excited to strengthen our core strategy with this complementary Bitcoin Treasury initiative. We view Bitcoin as a transformational asset that not only offers long-term growth potential, but also strengthens our balance sheet against inflation and systemic risk.”
Existing Murano models, enhanced by the Bitcoin Treasury initiative, include:
- Hospitality Operation: Murano reviews and considers new operational initiatives, such as accepting BTC as a payment method, seeking compensation from Bitcoin, further strengthening and distinguishing the company’s existing hospitality operations.
- Real estate sale: As part of an alternative under evaluation, Murano may consider entering into an opportunistic sales leaseback transaction to increase liquidity and provide capital to fund additional BTC investments.
- Capital Market Activities: Murano has signed a standby equity purchase agreement (“SEPA”) with Yorkville, up to $500 million. Murano plans to use revenue from sales of stocks under SEPA for general corporate purposes, primarily including investments in BTC.
- Bitcoin purchase: The company plans to expand its existing BTC portfolio to create a robust stack over time.
Advisor:Cohen & Company Capital Markets, a division of Cohen & Company Securities, LLC (“Cohen Securities”), serves as Murano’s exclusive financial and strategic advisor at the Bitcoin Treasury Initiative.
Investors: Investors@murano.com.mx
About Murano Global Investments Plc.
Murano (NASDAQ: MRNO) is a real estate company that owns, develops and invests in hotels, resorts and commercial properties across Mexico. Over the past 30 years, Murano’s experienced management team has deployed more than $2 billion in total capitalization to acquire, relocate and develop transformative real estate projects. Murano’s portfolio includes the Mexico City Hotel Andaz (operated by Hyatt) and Hotel Mondrian (operated by Acor), Grand Island I Hotel under the Vivid and Dreams brands of Hyatt, and projects from Baja. In addition to operating the hotel, to support its core strategy, Murano is pursuing a new BTC initiative with the goal of accumulating a large BTC stack over time. For more information, please visit https://www.murano.com.mx/en/.
Forward-looking statements
This document contains certain forward-looking statements that fall within the meaning of the United States federal securities laws. These forward-looking statements are generally identified by “believe,” “project,” “expectations,” “estimates,” “estimates,” “intention,” “strategic,” “strategic,” “future,” “opportunities,” “plan,” “May,” “will,” “will,” “be, “continue,” “” will be, “will be, “will will,” “will will,” and similar expressions. Forward-looking statements are current forecasts, forecasts and other statements regarding future events based on current expectations and assumptions available to the Company, and are subject to risk and uncertainty. Due to many factors, actual future events may differ materially from forward-looking statements in this document. Forward-looking statements do not guarantee future performance. The above factors and other risks and uncertainties mentioned in the “Risk Factors” section of the Company’s Registration Statement on Form F-1 (“SEC”) must be carefully considered. These filings identify and address other significant risks and uncertainties that could cause actual events or outcomes, and are materially different from those contained in forward-looking statements. Forward-looking statements are made only as of the date they were made. Readers are warned not to place undue reliance on forward-looking statements, and all forward-looking statements in this document are entitled to by these cautions. The Company does not assume any obligation and does not intend to update or modify these forward-looking statements as a result of new information, future events, or other results. The company does not guarantee that the company will meet its expectations. The inclusion of a statement in this communication does not constitute admission by a company or other person that the events or circumstances mentioned in such statements are material.
