Marti, a Turkish company, announced that 20%of idle cash will be put into encryption assets. According to the company, Bitcoin will be the first test coin. Soon after, Marti plans to increase its market share to 50%.
This measure is made of wrestling nearly 40-50%with an annual inflation rate, which weakens the value of lyra-based cash. Marti’s CEO, OGUZ OKTEM, said that maintaining some of the reserves as encrypted to protect the risk of money calls.
The company emphasized that daily operation will not be stopped and only surplus funds will support this new strategy.
Image: Marti
Marty goes to encryption
Based on the report, all digital retention is stored as a regulatory manager provides institutional grade regulations. OKTEM pointed out that the acquisition will be held indefinitely and Marti plans to add solana and ethereum to the stack over time.
As a seagull, we decided to invest 20 %of cash reserves in digital encryption assets. We start with Bitcoin in the first stage.
We see digital assets as long -term value storage tools. Cash that is not used in the company’s operation, other markets…
-Oguz alper öktem (@oguzalperoktem) July 29, 2025
This approach is a big name for Bitcoin and ZOOZ to a large name of more than $ 10 billion, with about $ 180 million obsessed with BTC.
However, Marti is the first mobility service provider in Türkiye and suggests that other companies in emerging markets can follow the leadership by attempting such tactics.
The rider and the driver hit a new height
According to Marti’s latest financial report, a few 2025 goals were passed much earlier than schedules. Until June, the company had more than 2 million riders and more than 300,000 drivers on the platform.
This has increased 8% of drivers and rider registration since March. To date, Marti’s users have completed more than 35 million rides.
OKTEM said that this milestone provides confidence to take a long -term hedging strategy without focusing on growth.
It will be disclosed
MARTI was listed on the New York Stock Exchange in July 2023 and recorded the first US listing of the Turkish micro -meeting company.
Merchants seemed to have been torn between the excitement of digital analysis diversification and worrying about the infamous volatility of encryption. Fast reversal emphasizes how a versatile investor can be unstable when a non -financial company embraces a new kind of risk.
Regulatory protection and reporting problems
According to MARTI, using regulatory managers should limit exposure to hacking and regulations. However, according to the standard accounting rules, Bitcoin’s falling market prices can cause damage costs.
Such writings can hit Marti’s import report to create an imported swing that conservative shareholders can do. The company said it will disclose the update on the encryption preliminary plan in the future.
Expansion and future goals
Marti provides services to the current Turkey’s major cities (Aankara, Istanbul, Antalya and IZMIR) with the fleets of the E -MOPEDS, E -SCOOTER and E -BIKES, which are currently managed through the app.
We plan to launch services in Konya, KaySeri, Kocaeli, Bursa, Mersin and ADANA.
Marti’s main image, TradingView chart
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