AI company Showrunner is planning to “reconstruct” 43 missing footage from Orson Welles’ 1942 classic The Magnificent Ambersons.
According to the report from the trade paper Hollywood ReporterShowrunner uses a combination of AI tools and traditional filmmaking technology to assemble interpretations of missing footage, using archived set photos as the basis for the scene.
Although they plan to work on the project for the next two years, showrunners cannot commercialize it as they have not acquired the film rights from Warner Bros. Discovery or Concord.
Instead, showrunner CEO Edward Saatchi said rebuilding AI is a “academic” effort. “The goal is not to commercialize 43 minutes, but 80 years of people say, “Was this the best movie made in its original form?”
Filmmaker Brian Rose, who led the effort to rebuild “The Epic Ambersons,” will work with Showrunner on the project. Rose previously used archival records, audio actors and animations to approximate the framing and timing of Wells’ original 131-minute film. The new version incorporates live footage shots with the new actors to use AI Deepfake technology to maintain the portrait of the original cast.
Decryption We will contact Showrunner for comment and update this article if we respond.
The tangled history of “Amberson”
In Welles’ 1941 follow-up, “Citizen Kane,” edited the best film ever, “The Magnificent Ambersons,” outperforms multiple votes.
“They destroyed ‘Amberson’ and it destroyed me,” Wells said in an interview with the BBC. The director made a massive note about his favorite cut, but the film’s negatives were destroyed in RKO’s vault to free up space. Meanwhile, the rough cut of the film sent to Wells in Brazil has since been lost.
“My third act was lost due to all the hysterical taunts that followed,” Wells told film director Peter Bogdanovic a few years later.
Back to Wells
This is not the first posthumous attempt to reconstruct Wells Classic. In 1998, Walter Murch, editor of “Apocalypse Now,” created a “restored” version of the 1958 film Touch of Evil, using 58-page notes written by Welles. And in 2018, Netflix funded the restoration of Wells’ long-lost film, The Other Side of The Wind.
Meanwhile, Wells’ voice is digitally reproduced using AI and serves as the narrator of the “location-based storytelling app” StoryRabbit.
Supported by Amazon’s Alexa Fund, Showrunner charges itself as “AI’s Netflix.” Its generative storytelling platform allows users to create episodes of animation shows using prompts and photos. I’ll talk Decryption Showrunner founder Edward Sarch claimed at launch that the generative content was a “a whole new artistic medium.”
Welles’ efforts to interpret the lacking footage of “The Magnifincent Ambersons” are a stepping stone to using AI to create long-form stories, Saatchi said. Hollywood Reporter.
“Early every year, this technology is getting closer to encouraging the entire film with AI,” he said. Today’s AI models “can’t maintain a story beyond one short episode,” he added. Storyteller is “a step into the terrifying, strange future of generative storytelling.”

