For years, cryptocurrencies have been trying to enter the music industry.
3LAU royal, Sound.xyzand stage showcased how blockchain can give fans new ways to support artists, collect digital music, and participate in cultural moments.
But despite early excitement, none of these platforms were able to rebuild the industry’s core infrastructure or reach everyday musicians at scale.
Although these were consumer experiments and were successful in their own right, record financial situation is taking a different swing.
For most artists, getting paid is still stuck in the dial-up era. Your song may sell like crazy overnight, but your royalty check may not arrive for months.
Money flies through labels, publishers, distributors, and collection organizations, creating a maze of delays and unclear accounting.
Record Financial wants to flip that model. Its platform captures loyalty data as it is generated, normalizes it, and instantly distributes payments via stablecoins like USDC using Avalanche.
Tasks that previously took months now take seconds, and everyone involved sees the same transparent ledger.
This is already resonating with early adopters. Label and management company 11ambehind artists like Armani White, RealestK, and Lil Tjay, leverages Record to provide real-time accounting to culturally influential artists.
“Transparency has always been an issue,” said Record Financial CEO Travis Garrett. decryption. “Being able to settle royalties at the speed they accrue removes a lot of the friction that is embedded in the industry.”
To make that possible, modern loyalty systems require speed, reliability, and low-cost payments, and Avalanche is focused on these qualities. It is hoped that a single song can generate thousands of micropayments across platforms and countries.
Avalanche’s architecture is theoretically designed to handle that volume without getting bogged down.
When asked why this time is different compared to other approaches, Morgan Krupetsky, Vice President of OnChain Finance at Ava Labs, said: decryption In the past, many Web3 native founders have tried and failed because they didn’t understand the Web2 world.
“Garrett comes from the Web2 world and understands the Web2 world,” she added. “Furthermore, the last time we saw a lot of teams trying to do this, the stablecoin infrastructure wasn’t as institutionalized.”
That’s where Avalanche comes in, she says. Real-world builders come to Avalanche because they need financial infrastructure that can actually scale.
Krupetsky added that music royalties are a huge market, and having this on-chain could lead to real economic efficiencies for creators.
something bigger than music
The same issues that plague music, such as ownership tangles, slow payments, and manual coordination, also exist in film, television, games, and digital media.
Record’s system is designed to extend beyond songs, providing a blueprint for a transparent creative economy where money moves as fast as culture. They plan to expand into movies, TV, and games in the future.
“Some of our partners are true multihyphenates. They’re artists, but they also have TV shows and other businesses,” Garrett said.
The CEO added: “We’ve already been approached about applying this to film and TV, because the same issues exist. It’s a little less complex, but the need for transparency is the same.”
