Superstate, a blockchain-focused financial technology company, has rolled out a new platform that allows public companies registered with the U.S. Securities and Exchange Commission (SEC) to issue equity on-chain directly to investors on Ethereum. Ethereum$3,332.14 and solana sol$138.00.
Superstate’s new initiative, called the Direct Issuance Program, will allow companies to raise capital by selling newly issued tokenized shares in exchange for stablecoins. Investors receive tokenized shares instantly, and the company’s shareholder records are updated in real-time via Superstate’s SEC-registered transfer agent infrastructure.
The first issuer is expected to go live next year, the company said.
The move comes as tokenization gains momentum as financial institutions and other businesses explore blockchain rails to improve efficiency. SEC Chairman Paul Atkins said in an interview last week that tokenization has the potential to “reshape the financial system” in the coming years, highlighting how regulators are opening the door to blockchain as part of the next generation of market infrastructure.
Superstate’s new initiative marks a shift away from traditional capital raising, where publicly traded companies typically rely on banks, underwriters and weeks of paperwork, to a model that allows companies to invest directly into crypto wallets. Superstate says the process could reduce costs and eliminate delays.
“It’s time for a reset to better serve investors and small issuers, and make it clear that on-chain financing should be possible without sustained uncertainty,” Superstate CEO Robert Leshner said in a statement. “If public companies are looking to raise capital faster, more efficiently, and more globally, primary issuance needs rails that support instant settlement, transparent participation, and compliance by design, not bolt-on workarounds.”
Superstate’s direct issuance tool is built on Opening Bell, a platform that went public earlier this year to tokenize public equities. Galaxy Digital (GLXY) and Sharplink Gaming (SBET) were the first to use this system, issuing versions of their own stocks.
Read more: Regulatory battle over tokenized US stocks intensifies, HSBC speaks out

