BlackRock is ramping up its digital asset strategy with a number of new hires aimed at expanding its cryptocurrency and blockchain-related products around the world.
The $10 trillion asset management firm is hiring seven senior digital asset positions, six of whom will be based in the US and one in Singapore. The advertised roles span research, strategy, and business leadership, and signal the company’s deepening commitment to tokenized and on-chain assets as institutions gain increasing interest in this area.
In the US, there is a position focused on expanding BlackRock’s iShares digital asset ETF lineup. The job listing is looking for someone to help expand existing products, including the company’s crypto ETFs, including the $70 billion iShares Bitcoin Trust (IBIT), and expand into institutional and high-net-worth clients. The same role also talks about building “next-generation products with strong commercial appeal,” demonstrating the company’s ambition to move beyond the traditional investment wrapper.
The Singapore-based role is broader in scope. BlackRock is seeking a leader to shape its digital asset strategy across Asia, where regulatory clarity and demand from institutional investors is accelerating. The job involves setting commercial objectives and identifying “big first mover bets” in the region that align with global priorities. A multi-year business plan is part of the brief.
The hiring drive will further increase BlackRock’s presence in the cryptocurrency market. The company made headlines last year with the launch of its Spot Bitcoin ETF, driving record inflows into the cryptocurrency investment vehicle. Beyond ETFs, BlackRock CEO Larry Fink has spoken publicly about the potential of tokenized assets to modernize capital markets by increasing transparency and payment efficiency.
The company’s tokenization strategy has already begun. The company launched a tokenized fund on the Ethereum blockchain in 2024 and has invested in infrastructure providers like Securitize to explore how public blockchains can support regulated financial products.
