Apple’s leadership changes are attracting attention across the technology industry. But beyond AI and products, the cryptocurrency industry sees something else taking shape.
The departure of Tim Cook and the appointment of John Tarnas as CEO could strengthen Apple’s ties to cryptocurrencies, whether the company acknowledges it or not.
Ternus inherits a careful cryptographic approach
Apple has long taken a cautious stance toward digital assets. The company has no cryptocurrencies on its balance sheet and avoids formal involvement in the space.
Mr. Cook personally owned Bitcoin and Ethereum, but kept these investments separate from Apple’s corporate strategy.
With a background rooted in engineering, there are few signs that Ternus will drive major change. Still, Apple’s exposure to cryptocurrencies is not dependent on official policy changes. The company is already connected to the ecosystem through existing platforms.
App Store and payments connect Apple and cryptocurrencies
Apple’s App Store still makes money from cryptocurrency activity. It incorporates the usual parts like NFTs and in-app crypto purchases, creating a steady but indirect connection with the industry. This is not expected to change under new leadership.
At the same time, Apple Pay is becoming a popular way to access cryptocurrencies. Third-party apps allow users to buy or spend digital assets without Apple having to process the crypto itself.
In 2025, Mesh will allow merchants to accept Bitcoin and settle payments with stablecoins such as: $USDC Via Apple Pay. More recently, Exodus rolled out similar functionality in several US states, allowing users to invest in Bitcoin and $USDC I’m using Apple’s system.
This trend is important. According to Counterpoint Research, 41% of first-time crypto buyers around the world used Apple Pay for their first purchase. Even without direct involvement, Apple is becoming an important part of the cryptocurrency ecosystem.
Regulation removes long-standing barriers
Regulatory developments are also changing the landscape. In the United States, stablecoin laws are gradually providing clearer rules regarding payments for digital assets. Meanwhile, Europe’s MiCA has already established a compliance framework across 27 countries.
These changes reduce the uncertainty that Apple has often cited as a reason to remain on the sidelines. With clearer guidelines in place, companies may find it harder to justify a purely hands-off approach.
A quiet but growing role
Even without an official crypto strategy, Apple’s role is expanding. Its platform helps power payments, acquire new users, and support crypto services around the world.
Apple’s cautious approach won’t change anytime soon, as Tim Cook remains chairman. However, the connection with cryptocurrencies already exists and is getting stronger.
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