Steven Kalifowitz, Crypto.com’s chief marketing officer (CMO), who has spent more than $1 billion on partnerships and high-profile campaigns over the past few years, is leaving the company.
A Crypto.com spokesperson said Kalifowitz will step down as CMO on June 30 and will continue to serve as an advisor to the CEO.
“Stephen has been instrumental in effectively mainstreaming the Crypto.com brand, from introducing Crypto.com on the world stage through our first brand film in 2021, to strategic partnerships and sponsorships that have helped connect Crypto.com to millions of consumers,” the spokesperson said.
Kalifowitz has been CMO at Crypto.com for nearly six years, during which time the company’s profile skyrocketed from an app to a global brand.
During his tenure, Crypto.com has invested more than $1 billion in partnerships, including a $700 million, 20-year deal for the naming rights to Crypto.com Arena (formerly Staples Center) and a $100 million campaign with Matt Damon.
The crypto purchasing platform also has high-profile partnerships with Formula One and the Las Vegas-based American mixed martial arts promotion company Ultimate Fighting Championship (UFC).
Kalifowitz previously served as a brand manager at Twitter for four years and as president of real estate platform Localize.city.
Founded in 2016 and based in Singapore, Crypto.com allows users to buy and sell over 200 cryptocurrencies, as well as earn rewards by depositing cryptocurrencies and using Visa cards.
