Strive, Inc. purchased 17.76 Bitcoin last week and currently holds 19,882 coins, the company said in a Form 8-K filed today.
The company purchased coins between June 29 and July 2 at an average price of nearly $59,850. CEO Matt Cole revealed the update in a post on X.
The purchase appears to be a deliberate homage to the July 4th holiday. The number 17.76 refers to 1776, the year the United States declared its independence. Since this declaration, the stock has been bought a few days before the 250th anniversary of the founding of the nation.
Weekly purchases were small. That wasn’t the case in the quarters behind it. Strive acquired 6,236 Bitcoins in the three months ending June 30th, at an average cost of $74,290 per coin. This harvest increased the Treasury’s coin stock from 13,628 coins at the end of March to 19,864 coins at the end of the quarter.
The company reported a second-quarter Bitcoin yield of 24.0%, which is a proprietary measure of the change in Bitcoin holdings per share. It recorded a Bitcoin profit of 3,264 coins and an amplification rate of 67.2%.
Strive uses these metrics to determine whether a capital increase will result in an increase in Bitcoin per share. The company cautions that this is not a traditional financial measure and excludes debt and senior receivables.
Strive was bought at a huge discount. Bitcoin traded around $114,332 in September 2025 and ended the second quarter at around $58,631. This decline caused the market value of Strive’s holdings and the price of new coins to fall. The company’s mixed cost basis was $94,761 per coin as of June 30, above its recent purchase price.
The balance sheet expanded throughout the quarter. Strive had $144.5 million in cash as of June 30, up from $95.1 million in March. It also held 505,000 shares of Strategy’s STRC preferred stock, valued at approximately $42.9 million. Total assets on the balance sheet amounted to approximately $1.35 billion.
Strive’s transition to becoming a Bitcoin-first company
This growth is accompanied by higher cash costs. The Strive Funds purchase a portion through floating rate Series A Perpetual Preferred Stock, which trades as SATA. The preferred company pays cumulative monthly cash dividends close to 12.25% per annum.
The listed SATA balance increased to $783 million by June 30. The company’s annual dividend obligation increased to $101.8 million from $56.2 million in March.
Strive is a recent entrant into the Bitcoin finance space. Founded in 2022 by Vivek Ramaswamy, the asset management company began its accumulation strategy in September 2025 through a merger with Asset Entities.
It later agreed to acquire Bitcoin holder Semler Scientific in an all-stock deal, adding about 5,000 coins and gaining approval this year. Cole, a former CalPERS executive, will run the combined company.
The application form included standard notes. Strive said the quarterly closing process has not been completed and the numbers are preliminary and unaudited. The company pointed out that the stock price may deviate from the value of Bitcoin. The company said past yields are not predictive of future results.
Earlier today, Strive-adjacent Strategy (MSTR) announced it sold a record 3,588 Bitcoins for $216 million to fund preferred securities dividends, marking the company’s largest BTC sale in its history.
The article Strive (ASST) Adds 17.76 Bitcoin as Price Falls, Quarterly Yield Improves was first published in Bitcoin Magazine and written by Micah Zimmerman.

