Atleta Network is now a partner of Aylab, one of the most popular Web3 growth platforms. The partnership expands the role of sports in the decentralized digital economy by integrating Atleta, a sports-specific layer 1 blockchain, and Aylab to establish an advertising network with the help of AI.
New partnership: @Atleta_Network x @Aylab_io
We are partnering with Aylab, one of Web3’s key growth partners, to expand adoption and bring sports closer to the heart of Web3.
Combining Aylab AI-powered advertising network with ALETA’s sports-specific L1 blockchain… pic.twitter.com/uVLqeTYcIp
– Atleta Network at Token2049 (@atleta_Network) October 3, 2025
Such partnerships are an important step towards integrating the sports community into the Web3 ecosystem, providing fans, athletes and builders with new contact and transaction possibilities and development avenues.
Infrastructure meets growth
Atleta provides a scalable, transparent and reliable sports-specific blockchain infrastructure to deliver digital assets and fan experiences.
Aylab, on the other hand, offers Web3 marketing expertise to help your projects reach your audience more effectively with smart growth strategies.
Together, the two platforms are expected to be faster by lowering the barrier to new users and making the digital sports experience more interactive. The combination of infrastructure and development should attract developers, brands, and fans to join the ecosystem.
Build the next generation of sports experiences with Atleta
This collaboration is not only on a technical level, but also on a level that redefines fans and how they interact with sports in the Web3 era. With blockchain guaranteeing the security of transactions and AI-based campaigns becoming steadily more international, fans are more likely to interact with players and neighbors around the world.
This integration can be enjoyed by hundreds of millions of potential users, whether it’s digital collectibles, gamified experiences, or direct engagement with their favorite teams and players. This partnership describes the trust, scale and interaction associated with community as the foundation of Web3 Sports.
For the future
Atleta and Aylab are establishing themselves as leaders of the Web3 sports revolution. As the ecosystem expands, their combined knowledge could determine how a digital sports economy emerges, a combination of innovation and culture.
Both companies have hinted that more updates are coming, and say they have future plans to extend Web3 opportunities to users, producers, and sports organizations.
