Audius is forming a new agency for developing open tools for artists and creative economy

• The Audius Agency launches it to build open source tools for artists using the SDK.
• Leading by the co-founder of Ujo Music, the agency focuses on real-time artist-first innovation.
• Past NFT work, including $10 million sales, informs Audius Agency’s creator-driven strategy.

Audius has launched a new internal division called Audius Agency, an experimental initiative focusing on creating open source products for artists using the Audius Software Development Kit (SDK). The move aims to support real-time innovation across music, technology and fan culture by allowing creators to access standalone tools other than traditional streaming frameworks.

The newly established agency explores and tests new use cases for the Audius SDK and works directly with artists to understand their evolving needs. The goal is to develop new creative workflows, unlock new monetization models, and expand the artist economy through decentralized infrastructure.

The Audius Agency is led by the former co-founder of UJO Music, a pioneering blockchain music project that launched its first Ethereum-based music app for consumers in 2015. UJOs were originally constructed as proof of concept, but shaped early conversations about decentralized musical rights, digital ownership and programmable royalty.

That experience forms the basis of new leadership roles. For nearly a decade, Ujo co-founders have worked towards a vision for an open artist-first digital economy. Although Ujo did not expand globally, it contributed to relevant fundamental ideas as artists and fans wanted a more equitable platform for creative exchange.

According to the new agency head, the future of music platforms could be different from traditional models such as Spotify and SoundCloud. Instead, unauthorized innovation, real-time rewards, and fan empowerment define the next generation of tools and services. Audius Agency aims to be a test site for its transformation.

Bridging the gap between Web3 and music

Before joining Audius, the new agency manager co-founded Six, a company focused on Web3 that guides artists through the NFT market. The six were involved in notable transactions such as the sale of Wu-Tang Clan’s one album, “Oncion a Time in Shaolin,” and supported NFT drops from well-known artists such as Freddie Mercury, Diplo and Galantis. These efforts have generated more than $10 million in NFT revenue and have exposed Cthe Urrent Web3 Music Infrastructure limits.

Lessons from that era highlighted the growing demand for better tools, artist ownership and community-driven economics. However, the new Audius agency will address these gaps by working with creators and fans in real time to identify practical use cases, quickly build them, and expanding successful experiments into repeatable models.

Existing platforms that act as LaunchPad

Audius currently supports over 3 million listeners each month and distributes hundreds of thousands of dollars to artists. The agency launch will be built on this ecosystem by introducing independent features that enhance the creator’s capabilities.

By partnering directly with creatives, testing in public and quickly iterating, Audius agents will create infrastructure that reflects real needs. Rather than assuming what artists need, initiatives work through continuous engagement and prototype development.