Japanese game developer ENISH plans to buy 100 million yen of Bitcoin. According to a recent report, the company announced this movement as part of the work of blockchain technology. This purchase occurs when Bitcoin is traded at $ 81,800 based on Coingecko data.
Why is ENISH buying Bitcoin now?
The game company’s interest in Bitcoin comes from the work of blockchain games. ENISH believes that owning Bitcoin will help you better understand the technology behind it. Their game “De Lithe Last Metsoires” already uses blockchain features.
Bitcoin is the most known cryptocurrency in the market. By owning this, ENISH hopes to gain new insights to the technology team. The company believes that this knowledge will improve how to create a game and run a business.
Notice regarding the procurement of Bitcoin. Source: Enish
When and how will the purchase happen
ENISH has set a clear date for Bitcoin purchase. They plan to buy between April 1 and April 4, 2025, and the company will spend 100 million yen through a general market purchase of the Japanese cryptocurrency exchange.
Baro: Public Japanese game developer ENISH just bought 100 million holes. #Bitcoin
Another BTC Treasury Department pic.twitter.com/f2a94hbtfh
-Bitcoin historian (@pete_rizzo_) April 2, 2025
This measure also coincides with ENISH’s asset management strategy. When the value of Bitcoin increases, they try to diversify their shares for potential benefits. The company chose Bitcoin because it has a simple, large and stable market for purchase and sales.
Other companies joining Bitcoin Trends
Enish is not alone in buying Bitcoin. According to Cryptoquant’s data, a public company added 91,780 Bitcoin to retention in the first quarter of 2025.
The tethers added almost 9,000 bitcoin to an account and brought a total of 92,640 bitcoin. Microstrategy, famous for its heavy Bitcoin investment, purchased 81,780 Bitcoin more. This latest purchase cost is over $ 8 billion.
Small players also move Bitcoin
Recently, some small companies have purchased Bitcoin. We have looked at some of these purchases in more detail. The blockchain company purchased 600 Bitcoin. Semler Scientific bought 1,100. Metaplanet also acquired 2,280 Bitcoin with a larger purchase.
But some companies are raising money for more purchases. Marathon Digital is raising funds by selling stocks to invest in Bitcoin. In November, Gamestop submitted a $ 1.3 billion proposal to start its own bitcoin strategy.
This trend shows the increase in the acceptance of cryptocurrency between businesses, and more companies are diversifying into Bitcoin.
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