UAE — Crypto.com and LuLu Financial Holdings (LuLuFin) have partnered to develop regulated digital asset services across global markets, starting in the UAE. The collaboration combines Crypto.com’s crypto infrastructure with LuLuFin’s financial network to provide secure and compliant digital asset access at scale.
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A partnership that starts in the UAE and spreads around the world
As the region solidifies its position as a global hub for compliant cryptocurrency innovation, Crypto.com will provide LuLuFin with institutional-grade tools such as deep liquidity, advanced execution, and secure storage through the Crypto.com Exchange.
LuLuFin, which operates more than 370 financial services centers across the Middle East, India and Asia Pacific, will explore how this infrastructure can unlock entirely new product lines, including faster remittance rails, modernized cross-border payment flows, and consumer financial services built around digital assets.
Importantly, both companies emphasized that all integrations, from payments to trading functions, will be developed in strict alignment with local regulatory frameworks. The goal is compliant expansion from day one, whether in the UAE or in future global markets.
Eric Anziani, President and COO of Crypto.com:
“Our mission is to accelerate access to the world’s cryptocurrencies. This vision is strongly aligned with LuLuFin’s commitment to building financial products that improve people’s lives. By integrating Crypto.com’s infrastructure, we will strengthen our role as a trusted partner for institutions entering the digital asset space, while enhancing their investment and retail services.”
Eric Anziani, President and COO, Crypto.com
Joseph Cleetus, vice president of business transformation at LuLuFin, emphasized the shift to mainstream adoption.
“Digital assets are becoming an important layer of global finance. We believe that combining Crypto.com’s institutional infrastructure with our multi-market financial network provides a meaningful opportunity to build a trusted and compliant digital asset experience. This partnership lays the foundation for the next generation of financial products.”
Joseph Cleetus, Vice President of Business Transformation at lulufin
Why this collaboration matters
Regulated expansion — The partnership begins in the UAE, a jurisdiction known for its well-defined digital asset framework, and will expand to other compliant markets.
Institutional-grade infrastructure — LuLuFin will have access to Crypto.com’s extensive liquidity, trading tools, and secure storage infrastructure.
Cross-border innovation — Opportunities are emerging to modernize remittances, improve exchange flows, and provide digital asset capabilities for customers across LuLuFin’s locations in more than 10 countries.
A step towards mainstream adoption — This collaboration is designed to responsibly introduce digital assets, supporting both consumer and institutional use cases.
Alain Yacine, President of the Middle East and Latin America at Crypto.com, highlighted the growing momentum in the region:
“We are proud to support the UAE’s long-term digital asset strategy. With LuLuFin, we can provide a secure route to cryptocurrency for more consumers and expand our services to help drive the industry forward in one of its most important markets.”
Alain Yacine, President, Middle East and Latin America, Crypto.com
Together, the organizations aim to shape a future where compliant digital asset services are accessible, secure and seamlessly integrated into everyday financial life.
