Strategy (formerly MicroStrategy) has used its X marketing budget to promote STRC, a semi-fixed 11.25% dividend preferred stock. Unfortunately, that expensive direct response advertising campaign yielded no results for shareholders last week.
For the week of February 2nd to 8th, strategy I didn’t Sell new shares of STRC Other preferred stocks are not included. The company only succeeded in bidding its common stock MSTR to raise funds from the so-called at-the-market (ATM) shareholder dilution program.
To make matters worse, the ad campaign yielded no results the previous week. The company was unable to sell preferred stock from January 26 to February 1.
$BTC Yield growth slows despite STRC advertising
After all, what matters to Michael Saylor’s Bitcoin shareholders ($BTC) Whether the acquirer can sustainably grow its management. $BTC Long-term per share trends on a diluted-adjusted basis.
The strategy was successfully generated, but $BTC Yields have been declining in previous years, but recent progress has slowed.
After achieving an impressive 7.3% in 2023, 74.3% in 2024, and 22.8% in 2025, the company was only able to grow by 0.3%. $BTC MSTR per share as of January 2026.
Unfortunately, the situation does not improve as we have not been successful in selling non-dilutive preferred stock over the past two weeks and the pure dilution of MSTR has fallen below 1x over the past two weeks. $BTC Yield number.
To make matters worse, the average purchase price last week was $76,056 each. $BTC — and the previous week was even worse at $87,974 — based on the current market price, the company continues to lose money. $BTC Close to $70,000.
Read more: Strategy’s convertible notes are now 100% out of the money
In fact, the overall return on investment for the $54 billion investment is clearly negative.
The company paid an average of more than $76,000 per case. $BTC — more than 8% higher $BTCcurrent value of
Strategy pays for the X Premium Business Full Access tier, which currently costs $10,000 per year, and retains affiliate employees under the gold checkmark and clickable Strategy logo.
The package includes a credit for X ad spend, so it’s unclear how much new money Strategy spent to pay for the disappointing STRC ad campaign.
