Nietzbachs, a prominent member of the XRP community, said that Ripple-backed Evernorth Holdings is “purely increasing the price of XRP.”
For him, this effort represents one of the strongest long-term signals for the asset to date.
The remarks came amid excitement over Ripple’s expanding institutional ecosystem, which currently includes Evernorth, GTreasury, Rail, and Hidden Road. These efforts aim to incorporate XRP into the fabric of global finance.
Notably, former Ripple executive Asheesh Birla has been appointed CEO of Evernorth. According to Nietzbux, the creation of Evernorth signals Ripple’s long-term, intentional approach to XRP and the XRP Ledger.
“Ripple is thinking long-term about XRP and has a top former employee running its operations.” he I wrote.
Why haven’t prices increased yet?
Following Nietzbux’s post, one community member asked why the price of XRP did not immediately react to the Evernorth news. In response, he clarified that purchasing activity has not yet begun, saying, “It won’t start until next year.”
First, they haven’t started buying yet and won’t start buying until next year.
—nietzbux (@nietzbux) October 20, 2025
This suggests that Evernorth’s impact on the market will gradually become apparent as it begins open market purchases of XRP throughout 2026.
In particular, part of the structure of the deal is that most of the proceeds will go towards accumulating XRP. In other words, once Treasury formation begins in earnest, institutional investor demand may increase significantly.
“I am 100% bullish on XRP on all fronts.”
In essence, Evernorth is not a short-term event, but rather a multi-year liquidity strategy that has the potential to shape the long-term price and circulating supply of XRP. Can be mirrored MicroStrategy (Now Strategy) The Bitcoin accumulation playbook that contributed to the BTC price surge.
For many in the community, Evernorth is more than just a Ripple partnership. They see this as an infrastructure-level effort to strengthen XRP’s position in global finance. Nietzburg summarizes: “I am 100% bullish on XRP on all counts.”
Ripple’s Strategic Expansion in 2025
The launch of Evernorth adds to a series of major developments for Ripple’s 2025 organizational rollout. In April, Ripple acquired prime brokerage firm Hidden Road. Connected to the $11 trillion US Treasury clearing market.
Meanwhile, in August, Ripple obtained Acquires Railway for $200 million, giving it control over 10% of global stablecoin B2B payment flows.
And this month is Ripple I bought GT Treasury It was acquired for $1 billion and entered the $120 trillion corporate bond market.
Each acquisition ties into a broader strategy to create an integrated financial network with XRP and Ripple’s stablecoin RLUSD as the backbone.
