Fold, a leading Bitcoin financial services company, recently announced the launch of Bitcoin gift cards, marking the first step in integrating Bitcoin into the $300 billion US retail gift cards market. This innovative product allows consumers to buy and gift Bitcoin through familiar retail channels, available now on the Fold website and is expected to expand to major retailers across the country throughout the year.
The fold bitcoin gift card allows users to get Bitcoin for personal savings or as a redeemable gift via the folding app. “If you purchase that gift card, you can give it to someone or use it yourself. Open the fold app and you’ll see Bitcoin,” said Will Reeves, chairman and CEO of Fold in an interview with Bitcoin Magazine. Although initially available on the fold website, the product quickly reaches the physical and online retail shelves, bringing Bitcoin to your everyday shopping experience.
This launch will be folded as a trail blazer to allow Bitcoin access via gift cards, America’s most popular gift.
“We’re talking about Bitcoin gift cards currently sold at Rack, the nation’s largest retailer. You can get Bitcoin on the checkoutline, buy it yourself, or share it as a gift,” Reeves told Bitcoin Magazine.
Gift cards, a white Bitcoin “B” decorated in bright orange, take advantage of the retail market’s demand for alternative assets following Costco’s successful monthly gold sales.
Our partnership with gift card issuing provider Totus allows for distribution through more than 150,000 sales points nationwide.
“In our announcement, we refer to one of our partners who distribute directly to all major retailers in the country,” Reeves said. Although certain retailers will be revealed later, plans will be made to expand throughout 2025 to ensure Bitcoin presence in stores such as grocery chains and gas stations. “For the rest of the year, we will be announcing distribution partners, including the largest retailer in the United States,” added Reeves.
Bitcoin gift cards target millions of Americans interested in Bitcoin, but are hesitant to navigate apps and exchanges.
“This gift card will be delivered directly to millions of Americans who may not have purchased Bitcoin because they have not downloaded new apps, have a brokerage account, or have never seen an ETF,” Reeves explained. By leveraging trusted retail channels, Fold is paving a new pathway for Bitcoin adoption.
Since 2019, Fold has empowered more than 600,000 users with Bitcoin-based financial tools, which holds over 1,485 Bitcoin at the Treasury Department.
“I think by the end of 2025, there will be a real chance that Bitcoin will become America’s most popular gift for this card,” predicted Reeves.
This post announces Bitcoin gift cards. The pioneer of Bitcoin in the US retail gift card market was first featured in Bitcoin magazine and written by Juan Galt.
