American multinational investment management firm Franklin Templeton created a global headline this Wednesday by revealing that he is paying attention to the launch of crypto ETP in Europe. With AUM (managed assets) of over $1.5 trillion, the company is following in the footsteps of rivals BlackRock and 21Shares, who previously revealed similar plans for the region. After striking prominent US success with Bitcoin ETFs, the mover reflects prominent market talks, paving the way for further investor interaction with the digital asset class.

