On January 11 of this year, Google announced the launch of Universal Commerce Protocol (UCP), an open source standard designed to enable a new generation of “proxy” commerce.
In fact, this effort has shown that Gemini and other assistants equipped with artificial intelligence (AI) Act as a purchasing intermediary: Users can discover products, compare options, manage payments, and close orders without leaving the conversational environment.
UCP can be imagined as a general-purpose translator for digital commerce. Each store uses different systems to display products, calculate prices, and process payments, and each platform must connect to those systems in a specific way.
With UCP, these differences are unified based on common rules used by AI assistants like Gemini. can be understood directly. Therefore, AI can search for products, compare prices, and make purchases. Make the process easier for people.
What is Google Universal Trading Protocol?
UCP is a common set of technical rules that enable consumer-facing surfaces, such as search engines and AI applications. Connect to a company’s internal systems in a standardized way.
The goal is to create a “common language” that covers the entire commercial journey, from product discovery to order management.
For sellers, this means they can display their products in multiple interfaces without having to re-integrate for each platform. UCP save Companies responsible for sales and final collectionmaintain your business logic and payment experience, including through integration options that allow you to maintain a personalized purchasing process.
This protocol was developed by Google in collaboration with companies in the retail and payments space. Some of them include Shopify, Best Buy, Target, Walmart, American Express, Mastercard, and Visa.
Google’s new protocol with AI hopes to resolve conflicts in digital commerce
Google’s Universal Commerce Protocol (UCP) aims to solve this problem Complexity of integrating each trade with multiple platformsobstacles slowing innovation in digital commerce.
To achieve this, we propose a single point of integration that enables AI-powered assistants. Discover features such as prices, availability, and discounts in real time.
UCP, on the other hand, allows merchants and AI agents to choose which basic features to activate and which optional extensions to include, depending on their needs.
These features are digital commerce features such as product display, cart management, and payment processing.
Optional extensions that extend these features through discounts, benefits for registered customers, specific promotional rules, and more.
(Tag translation) Electronic commerce
