In 2025, the crypto industry has shifted from hype to utilities. The Stablecoin framework is taking shape, tokenized assets are entering the mainstream market, and artificial intelligence is beginning to trade on-chain.
At the heart of these changes, Layer-1 blockchain is being redefined not as an experiment but as an infrastructure that promotes real-world adoption.
In this week’s episode of decentralization with CointeLegraph, Marc Vanlerrerberghe, Chief Strategy and Marketing Officer at the Algorand Foundation, said:
“Everything else is built on them. You can innovate endlessly on the edges, but none of them will be retained without a safe and scalable base.”
Adoption hurdles
Despite technological advances, onboarding and retention continues to maintain the point. As explained by Vanlerberghe:
“Today is an impossible challenge. You have to be truly, really, really, really motivated to jump over the hoops and confront the complexity of codes.”
That difficulty has prevented many new users from sticking to blockchain apps after their first attempt. To address this, projects across the ecosystem are experimenting with gaming campaigns and simplified wallet designs aimed at reducing friction.
“We want people to experience the benefits of using Argolan by letting people experience it, rather than talking about immediate finality,” Vanrabel said.
Related: Bitgo protects licenses to launch regulated crypto transactions in Europe
The road ahead
He emphasized the importance of resilience and vision, even as new experiments were unfolded in the ecosystem as a means to mount and maintain users.
“You just need to keep… you really need to understand what your north star is. And that’s where you’re aiming for. And through highs and lows, you just keep on making progress.”
According to Vanlerberghe, Algorand’s North Star includes both retail adoption and enterprise use cases such as tokenization and payments.
As tokenized finance expands and blockchain experiments meet the demands of actual scale, Layer-1 positions itself to not only survive, but remain essential.
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