At the recent World Strategy event, strategy founder Michael Saylor revealed how he went along the long road, from knowing nothing about his posts on Twitter to having a popular X account with 4.3 million followers.
Saylor’s path to success as the voice of Bitcoin on Twitter
The founder of the strategy revealed that when he was involved in Bitcoin in 2020, he saw many podcasts on YouTube and Twitter talking about the newly launched Crypto Tokens. Many of these accounts had 5 billion followers.
Michael Saylor revealed how he can use Twitter to buy more than $50 billion #bitcoin
This is wild!!! pic.twitter.com/fvcmcxgx6y
– vivek⚡️ (@vivek4real_) May 7, 2025
So Saylor and his team decided to do something similar to spread the word about Bitcoin. Through these social media channels, Saylor intended to share his new vision for BTC with the world as a top-performing asset and his long-term holding strategy.
Saylor admitted that he began posting on Twitter at the time and that his initial efforts were rather clumsy and troublesome. He also saw many newbies coming to Twitter, posting stupid things and not being able to tweet well.
Saylor admitted that Saylor’s tweet was taken under his wings by Bitcoin Maxi Samson Mow, who taught him to make sure URLS Saylor was publishing.
Learn to master SMM in X and run podcasts
Ultimately, he and his marketing experts began to educate themselves from the Bitcoin community, including posting links and sharing links, in the best way to get engagement and the biggest views. Currently, as part of our SMM strategy, we will create excerpts from Saylor’s fresh CNBC interviews, translate them into the appropriate format, and present them in matching text. In this way, these videos are seen 20 times more than those who saw it on CNBC alone, Saylor added.
He also said that he gradually got it and began preparing for his tweets and interviews. Saylor said he was interviewed with Lex Friedman for four hours, and the podcast has since resulted in 10,000 views per day. Saylor shared how he got the idea to add his full name and keyword Bitcoin to his tweets, as Twitter algorithms share them on the platform.
Overall, according to Saylor, it’s been a long way from posting podcasts and participating in podcasts to the current impact on Crypto X audiences.
