key insights
- MrBeast: With over 450 million viewers, 70% of whom are under the age of 25, his platform is well-positioned for user acquisition.
- The planned app bundles banking, crypto trading (exchanges + DEX), investing, and creator tools, and is positioned as a direct challenger to Coinbase’s trading ecosystem and Robinhood’s investment-plus-payment model.
- If executed well, this launch could divert the Gen Z tide away from Coinbase and Robinhood, but the project still faces significant compliance, licensing, and operational risks.
MrBeast, the YouTube giant with 450 million subscribers, has confirmed plans to launch MrBeast Financial, a mobile app that combines banking, crypto trading, and investment services, on December 3, 2025.
This positions the influencer as a direct challenger to Robinhood and Coinbase in the race for Gen Z’s financial future with the potential for mainstream adoption.
CEO Jeffrey Hausenbold revealed the details at the New York Times’ Dealbook Summit, as quoted by Marcel Van Oost in X that day.
The platform will offer a cryptocurrency exchange, short-term loans, investment management, and financial education, according to a trademark filed in the U.S. on October 13 through Beast Holdings LLC.
MrBeast 2025 generated over $400 million in revenue from content and merchandise.
Forbes magazine’s November 2025 update estimates that they are leveraging a large audience of 70% under the age of 25 for seamless onboarding to digital assets.
For those who follow crypto news, this signals a celebrity-driven disruption. Robinhood’s 24 million users and Coinbase’s $8 billion in quarterly revenue face the threat of virality.
But in a market where influencer-backed projects have had mixed results, regulatory oversight and enforcement risks loom large.
MrBeast Crypto Roots: From NFTs to $23M Profit
MrBeast’s foray into cryptocurrency news is not new. As reported by The Coin Republic on October 31, 2024, Jimmy Donaldson has been quietly building his portfolio since 2021, amassing over $23 million in profits from NFT flips and token trading.
According to OpenSea transaction logs cited in the report, early wins included eight CryptoPunk units acquired for less than $1 million that were sold amid 2021 hype with hopes of making eight-figure profits.
In September 2025, amidst market criticism, his wallet bet $990,000 on ASTER. The token soared 150% after the purchase, resulting in rapid profits, The Coin Republic detailed on September 26, 2025. The move drew mixed criticism, but highlighted his timing.
According to CoinCarp’s investor database updated in December 2025, these efforts extended to Web3: investments in Gamium, MetaGods, and Metawars.
The $100,000 stake in SuperVerse ballooned to $11.45 million before the sale, sparking a rally but highlighting the estimated total profit of $23 million.
MrBeast distanced himself in a statement in 2025. He claimed that although there is external management of the funds, the wallet activity tracked via EtherScan is tied to Beast Holdings.
This history provides information to “MrBeast Financial”. The app’s cryptocurrency exchange and DEX integration could leverage his NFT knowledge for user-friendly onboarding.
The company may be targeting 445 million followers, more than Coinbase’s active users, according to its Q3 2025 financial results on Nov. 7.
Hallie Jackson Now: The FinTech backbone of MrBeast Push
The venture’s operating arm, Hallie Jackson Now, debuted as a creator marketplace on December 3, according to an announcement from DealBook Summit.
Hausenbold describes the company as a “one-stop shop for financial services” such as mobile banking, cash advances, insurance and crypto payments, all done through partnerships to avoid large capital expenditures.
The name refers to efficient on-demand finance with plans for integration with Beast Mobile, notes van Oost’s X post, which links to a 3-45-minute summit video.
Source:X
The impact of cryptocurrency news is profound. The app’s DEX and cryptocurrency exchange functionality, outlined in an October 13 USPTO filing, is intended as “downloadable software for virtual currency exchange services” and “investment management.”
This aims to potentially capture 10-15% of the MrBeast audience for crypto trading, based on the 2024 Feastables NFT drop of 500,000 mints.
Regulatory filings emphasize compliance: According to the FDIC’s 2025 Study released in October 2025, microfinance lending and financial wellness education is targeted at underserved Gen Z populations, with 40% lacking access to banks.
Intensifying competition: Robinhood’s crypto trading volume reached $15 billion in revenue in Q3 2025, up 25% year-over-year, while Coinbase processed $145 billion in transactions in the third quarter.
What does MrBeast have over most others? Viral Marketing — His videos average 100 million views, far below Coinbase’s advertising costs.
