- During the 2025 consensus, Vechain CEO Sunnny Lu highlighted Vechain’s goal of tokenizing human behavior.
- This is achieved by using Vebetter DAO for sustainable action, using carbon footprint tracking and ESG tools.
Vechain (Vet), a blockchain platform founded in 2015 by former Louis Vuitton China CIO Sunny Lu, has taken steps to bring blockchain technology into the structure of daily life and focus on sustainability. Long known for its real-world applications, Vechain is exploring ways to encourage environmentally friendly behavior through the power of blockchain.
This advanced approach was fully exhibited at Toronto Consensus 2025. There, Vechain announced its latest creation. This unveiled technology designed to “tokenize human behavior,” according to a Coindesk report ahead of the conference held on May 14th-16th.
AI and practical integration
“We don’t just represent big assets.” In an interview with COIndesk, CEO Sunny Lu said. “We represent the invisible things that had no market value before.” At the basic level, tokenization means turning something (physical or digital) on the blockchain that can be tracked, traded, and verified into a token.
In support of this, the VeChain team posted and stated on X,
Now we are expanding our vision with real integration, AI-powered accessibility, and models designed to make blockchain useful and sustainable. This is just the beginning of a redefine value in the digital age.
One of its initiatives, Vebetterdao (B3TR), was launched in February 2024, a Dapps ecosystem focused on sustainability. This concept is as simple as a powerful one. Imagine earning digital rewards to make sustainable choices in your daily life. In other words, driving an EV has never paid off before. Now you can do that. There was no digital proof for recycling bottles, but now it is. Create trustworthy supply chains and ESG data by symbolizing the process. And by symbolizing the impact of carbon, we verify and reward true emission reductions (against green wash).
Furthermore, to further lower the barrier, Vechain is launching an AI assistant called BMO. the goal? Make it easy for users to navigate the process. Rather than struggling with complex crypto wallets and staking processes, users can log in to familiar credentials like Google or Tesla accounts, allowing BMOs to guide the experience.
Vechain Renaissance Initiative
As highlighted in our previous stories, Vechain’s transformation is already moving through the Renaissance. This unfolds in three stages between Galactica, Hayabusa and the intergalaxy. The Galactica TestNet was released in March and brought four important upgrades: VIP-242 (Ethereum Shanghai compatibility), VIP-250 (Clause transparency), VIP-251 (Dynamic Fee Market), and VIP-252 (Transactions with Types).
Second, the Hayabusa update, released on July 1, will allow veterinarians who meet staking requirements to become node operators, enhancing more control and network security for users through the Stargate staking mechanism.
What is the optimism of Vechain Rides Market, and, with it, the $0.10 milestone that was imminent for veterinarians? At the time of writing, the vet is trading at $0.02329 2.43% decrease On a past day 6.69% last week. This dip has increased its trading volume 65.98% Up to $60 million.
