Binance is pushing back against claims that the exchange was involved in a coordinated promotion of a new meme coin.
The statement follows growing concerns that the exchange’s social media posts are being converted into meme tokens.
Binance launches internal review after meme coin mirrored tweets
An example of such a trend is the tweet “It’s the year of yellow fruit and harvest! Plant wisely and reap abundantly” on Binance Futures. Shortly before the post went live, an on-chain token appeared using the exact phrase and image.
1 year worth of yellow fruit
0x2fe3731d8b61515aad65757c7cab8042c43a4444
Trading and price charts: https://t.co/MOHKDeoL43
“Year of Yellow Fruit” comes from a tweet by Binance Futures.
“A year of yellow fruit and harvest! Let’s plant wisely and harvest big.” Before this tweet was posted… pic.twitter.com/1aHMu7TWkw— Nineteen (@nineteenthvibe) December 7, 2025
The timing heightened suspicions that someone inside Binance created or supported the token.
Following this revelation, the exchange announced that it had launched an internal investigation to find out what happened.
However, Binance co-founder Yi He also refuted this claim. She said Binance has no agreements with KOLs to seed or approve the issuance of meme coins.
Instead, she pointed out that these token creators are copying words from Binance posts and turning them into tokens to ride the social momentum.
“Currently, the community is engaging in community actions unrelated to Binance, such as issuing coins based on excerpts from Binance’s official Twitter account, my statements, and posts. But I can’t stop posting just because someone might come looking for an angle,” she said.
With this in mind, Yi He explained that the company’s social media team chooses its own language and has wide latitude in how posts are structured.
But she emphasized that this freedom does not extend to the creation of tokens.
Nevertheless, the exchange emphasized that it prohibits its employees from issuing or promoting cryptocurrencies.
Meanwhile, former Binance CEO Changpeng Zhao expressed similar views, writing to X that the team will continue posting as usual.
He added that any language used in corporate messaging should not be construed as endorsing the token.
“Just because people make meme coins of the words we use doesn’t prevent us from using those words again. We will tweet as usual. No words in our tweets endorse the meme or the token,” he said.
This clarification comes as Binance remains the world’s largest cryptocurrency exchange by trading volume.
Therefore, any perceived approval from the exchange or its leadership could move the market. This is why the company is trying to draw a firmer line between social media posts and the growing meme coin ecosystem.
The post Binance fights back against meme coin shilling allegations appeared first on BeInCrypto.
