Robinhood (HOOD) offers retail traders a new way to automate their investments: letting artificial intelligence make decisions and trade on behalf of individuals.
Robinhood announced Wednesday that customers can now connect third-party AI agents to their Robinhood accounts to manage trading activity and complete purchases through virtual credit cards. This deployment includes two products: Agentic Trading and Agentic Credit Card.
The tool effectively turns AI assistants into automated financial operators that can monitor markets, rebalance portfolios, or execute strategies without requiring constant customer attention.
Traders who want exposure to artificial intelligence stocks can instruct an AI agent to build and maintain a portfolio focused on that sector. Another user can ask the agent to automatically buy oversold stocks based on a predefined trading strategy.
AI automatic trading
The company says users can also automate purchases through virtual credit cards connected to AI. Customers can instruct agents to monitor product prices and complete purchases when certain conditions are met.
Robinhood is touting the tool as a way to cut down on the time customers spend researching investments and manually tracking trades.
These new products provide a clear example of AI-driven financial automation moving from the trading desks of hedge funds and institutional investors to mainstream personal investment apps.
Until now, automated AI trading systems have been primarily limited to Wall Street firms with dedicated risk management teams and quantitative trading infrastructure. Robinhood’s move opens up these capabilities to smaller investors using consumer AI tools.
This shift also raises questions about how much control retail users should hand over to autonomous systems, especially in volatile markets.
Robinhood said it designed the product with multiple guardrails. The AI agent works through a separate trading account with limited access to funds allocated by the customer. Users receive notifications every time a transaction occurs and can instantly disable the agent.
The company also added AI-driven spend controls and optional manual approvals for purchases.
Initially, Agentic Trading will only support stock trading while in beta. Robinhood said support for options, cryptocurrencies and futures trading is planned for the future.
Following the announcement, HOOD stock rose 1.5% to $75.20 on Wednesday morning.
