Solana ‘revises’ Ferrari’s new Luce as RACE stock falls 6%

Solana’s official X account posted an image of Ferrari’s new Luce EV, which has been redesigned with blockchain’s signature purple to blue-green gradient, with the caption, “Fixed.” The post came hours after Ferrari unveiled the Luce in Rome, and RACE stock price fell more than 6% that day.

This modification was aesthetic rather than mechanical. Solana rebranded the car with unique colors and a playful flex that positions Protocol as a cultural presence alongside one of the world’s most famous car brands.

Ferrari’s $640,000 electric debut ends poorly with investors

Ferrari unveiled Luce, which means light in Italian, in Rome on May 25th. This four-door, five-seater car is the Maranello brand’s first all-electric production model. It was co-developed with LoveFrom, a design group led by former Apple chief design officer Jony Ive and designer Marc Newson.

The Luce is powered by four electric motors that produce more than 1,000 horsepower. It has a top speed of more than 310 km/h and a range of more than 500 kilometers on its 122 kWh, 800 volt battery. Ferrari filed more than 60 patents related to this vehicle.

CEO Benedetto Viña called Luce “the culmination of five years of hard work.” The car will be priced at 550,000 euros (approximately $640,000), with delivery scheduled for the fourth quarter of 2026.

Investors unfazed by Ferrari’s electric pivot

Ferrari NV’s stock price fell more than 6% in Milan trading on the day of the announcement. Analysts said the car’s unconventional design and strategy to target buyers new to the brand were risks to the company’s premium valuation. Ferrari is appealing to younger audiences on a number of fronts, including Ferrari’s rollout of crypto payments in Europe, but Luce’s reputation in the market suggests the repositioning will come with short-term costs. Research shows that luxury brands risk youth market share without a deeper digitally native strategy.

solana brand flex

X’s Solana account shared an image of Luce edited in Solana’s signature purple to teal gradient with the caption “Fixed.”

Solana (SOL) is a blockchain network that primarily competes on transaction speed, and this post directly capitalized on that reputation by suggesting that the protocol has already surpassed Ferrari’s Q1 network activity in one metric that the Italian automaker has always had. This post fits into a broader pattern of blockchain projects adopting the consumer brand playbook to build cultural relevance beyond their core user base.

The stunt further strengthens Solana’s public profile as pressure to sell the company and institutional reform remain a focus for analysts. Solana’s May price outlook reflects both the project’s expanding profile and the widespread volatility facing the crypto market.

Ferrari has confirmed that it will continue to sell six-, eight- and 12-cylinder models alongside Luce, but the long-term investor case for electric pivots remains unproven.

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