Michael Saylor’s Strategy (formerly MicroStrategy) sold 3,588 $BTC For $216 million. His average sales price was approximately $60,200 each. $BTC The amount, net of fees, is well below the company’s pre-sale Coinstack cost basis of approximately $75,700.
After years of vowing, “We’re not sellers. We’re just buying and holding.” $BTC” he sold after a 52% drawdown. $BTCThe high point is in October 2025, resulting in a 20% drawdown from Strategy’s proprietary cost base.
Strategy sold 3,588 units $BTC Donated $216 million in digital credit securities dividend funds. As of July 5, 2026, the Company holds ₿843,775. $BTC Reserves and US dollar reserves of $2.55 billion. https://t.co/Cssgz29Psj
— Michael Saylor (@saylor) July 6, 2026
This character arc is familiar to countless crypto traders who used leverage to buy too high and were ultimately forced to exit margin positions as prices collapsed.
Yes, I bought Strategy $BTC Prices have been gradually increasing since 2020, with a nearly six-year wait for the first large-scale sales.
Sale has arrived after the price of $BTC Although the stock price was halved, the company was still due to pay dividends on all its preferred stock.
Saylor spent years insisting that this moment would never come.
He posted this: “Please never sell” $BTC” he also told his followers. $BTC”
His social media profiles are filled with endless never-for-sale declarations. Protoss has cataloged these previously.
He began downsizing his position at the company last week.
Every time Michael Saylor said he would never sell Bitcoin
everything turned upside down
The sale contradicts one of Saylor’s repeatedly inaccurate predictions. he has been thought that way for a long time $BTC Increases at an average annual rate of 30%. But for over five years, that didn’t happen.
his inaccurate $BTC Price prediction was fundamental to Strategy’s transformation from running a software business to accumulating financial leverage.
It was also like a load-bearing wall that could only withstand sunny weather.
if $BTC If stock prices are increasing by an average of 30% per year, it certainly makes sense to pay less than 12% per year to acquire more companies. $BTCEven after paying salaries and other professional fees.
In fact, all of Strategy’s bond coupons and dividends are less than 12% per year.
but, $BTC It hasn’t increased by 30% a year or even above Strategy’s cost basis.
Strategy framed the sale as a way to fund dividends on so-called “digital credits,” which are actually assortments of stocks rather than credit products.
Saylor refers to stocks with voluntary and mostly variable dividends declared at the sole discretion of the board of directors as “digital credits”, as opposed to actual credit products where interest payments are mandatory.
This phrase embellishes Strategy’s elaborate fiat payment obligations. $BTC price decline.
“We just acquire and hold.” $BTC. ”
On June 29, Strategy approved a program to sell up to $1.25 billion worth of products. $BTC. After first sale of 32 units $BTCrecent sales 3,588 $BTC This was the first meaningful installment of the program.
This isn’t the first time Thaler’s theory of perpetual bullishness has shown cracks.
Sales strategy 704 $BTC In December 2022, within days thereafter, we bought back these coins, calling it a tax loss recovery strategy at the time.
A few years later, in May 2026, Strategy sold 32 coins without bothering to disguise it as a tax measure.
Latest sales 3,588 $BTC Both of these previous sales figures are dwarfed, which is the most difficult to explain, especially since the company already held billions of dollars in US dollar reserves before its sale.
price of $BTC It immediately fell on this morning’s news, reducing its market cap by about $20 billion, from about $62,900 to $61,900. $BTC Within 10 minutes of Saylor’s exposure.
Strategy’s common stock MSTR opened nearly flat from Friday’s close and remains 78% below its 52-week high.
