Simply put
- Texas Tech University has signed a 15-year, $70 million naming rights deal with Galaxy Digital to rebrand its football stadium.
- This partnership establishes Galaxy as an official digital asset partner and creates new NIL opportunities for student-athletes.
- The agreement supports Galaxy’s strategic transformation from crypto trading to large-scale AI and high-performance computing infrastructure in Texas.
Starting with the 2026 season, Texas Tech University Football Stadium – Now Jones AT&T Stadium— Brand name changes galaxy stadium. Galaxy Digital, NASDAQ-listed (GLXY) trading, asset management, and >Timing is favorable for the Red Raiders. Texas Tech won the Big 12 and advanced to the College Football Playoff. The team will begin a new era on September 5th against Abilene Christian at Galaxy Stadium.
“We are pleased to welcome Galaxy as the new naming rights partner for the football stadium,” Director of Athletics Kirby Hocutt said in a statement. “This long-term partnership with the Galaxy will have a lasting impact on Texas Tech Athletics.”
The deal, valued at more than $70 million, will make Galaxy the official data center and digital asset partner of Texas Tech Athletics, providing NIL opportunities for student-athletes through “branded activation campaigns and original content,” in addition to branding across football and men’s and women’s basketball.
“We are building the infrastructure to power the code economy at our Helios campus in nearby Dickens County,” said Galaxy CEO Mike Novogratz.
Galaxy is pouring billions into Helios, a> Why would a cryptocurrency company want a football stadium? Name recognition, credibility, and naming rights will deliver both. Crypto.com did it at the F1 Miami Grand Prix. FTX tried it in the NBA arena, but just before it collapsed, it served as a reminder that a 15-year contract with a crypto company comes with 15 years of risk.
The Galaxy itself was in a precarious situation. The company’s stock price plummeted after it posted a quarterly loss of $482 million and pivoted sharply from pure crypto trading to AI and HPC data centers, a business that requires more constant power.
The core of this is strategic logic. Bernstein said Bitcoin miners and crypto-native companies are becoming the unexpected landlords of the AI boom, calling them “unlikely power brokers” in the infrastructure race. Galaxy’s Helios buildup is one of the largest in North America.
But the Galaxy’s “closed-loop” water system will be put to the test under scrutiny as the gigawatt data center in drought-prone West Texas faces a backlash over water and strain on the power grid.
